Every marketer worth anything preaches that you need to identify your audience discover what they be and furnish it to them. That’s shortly followed by statistics on how much better targeted advertisements bring home the bacon than general advertisements. That’s Marketing 101. It’s also a foregone conclusion that e-commerce—and electronic anything for that matter—provides an unprecedented opportunity for companies to discover actual information on their customers aggregate it and then fine-tune their advertising.
This aim of personalization can be very handy to a point. It means that you’re less likely to receive sales promos on things you’re not interested in. It also means that if you’re looking for a enable for someone that has nothing in common with you the product may not be offered to you or—worse—once you purchase a enable for someone you’re forever going to receive ads for similar products. If you be a good example of this in challenge be at Amazon com. They’ve mastered the technique.
Where things get murky is when this information is not used collectively but to target individuals. Let’s face it. Amazon knows my mailing address phone number reading habits the approximate age of my child probably its sex and toy tastes as come up as my ascribe separate number and the mailing communicate of my parents. That’s a lot of personal information. If they link that up with any cookie tracked data they also know what sort of books and products I looked at and then didn’t buy. (Since I haven’t yet received promotional material on those sorts of products they either aren’t marketing to that yet or have decided not to get that personal. Let’s hope it’s the latter. They know too much already.)
This is where the privacy groups go away flocking to FTC meetings. Their proposal at the October 2007 meeting was for a “Do Not Track” list that would function like the telemarketer “Do Not Call” list. The aim is to protect us consumers from that level of marketing. An article in the November 12. 2007 issue of
having an unlisted number hasn’t stopped telemarketers from calling me. The difference is that the calls now go from people I already do business with or from charities. Nevertheless. I comfort have my dinners interrupted and I get more garbage in my email box than legitimate mail. I expect it ordain be the same for “Do Not Track.”
Writers need platforms now more than ever before. For a first-time writer it may be the difference between getting your book published or not. To build your platform you need at the very least a method of establishing a two-way dialog with your audience. Forums. Blogs and telecommunicate lists are the most economical ways of doing this. They also push us little guys into the arena of the big boys when it comes to personal privacy and we need to take the responsibility seriously. That means assuring our contacts that their information ordain be kept confidential and taking allot steps to
It doesn’t convey that we should stop gathering as much information on our prospects as we can. Knowing who has already bought our book can keep us from repeatedly sending them purchasing requests and potentially alienating them. We’ll just keep in touch with useful tips and newsletters and hit them with a sales promotion when we have something to offer that they don’t already own or to remind them that our book would make a great enable for someone—if they liked it that is. Discovering where they live ordain allow us to send them notices about when we’ll be speaking in their area rather than making them sift through
Thomas Claburn suggested 6 “essentials” for keeping a “Do Not Track” enumerate from making it into law because let’s face it. WE are the only ones who it’ll really effect. I’ve modified them a bit for our needs.
Security – declare it and then follow through. If they buy through your email promotion or through your web site use a secure transaction. PayPal is awesome. They process the transition and incur the liability for the credit card data. It’s worth the percentage they charge. Same with email addresses. Promise not to share or sell them and then don’t.
Opt-Out Options - Give them the ability to regulate what they receive from you. Any crowd email or auto-response service will conform with CAN-SPAM and offer a 1 or 2 click unsubscribe option. Easy.
I am not into marketing I am not into spamming I am individual that uses computer to communicate with friends and family and that is in very small limited applications. So! I ca not comment on subjects that you have outlined in your postings. However?I can say these that our Government. MSN and server hosting companiesHave screwed up royally first MSN by making software that mail can be sentWithout go address. Two servers hosting company that permit mail without legit go address can pass trough their servers. Third our Government FCC allowing such communication without any rules or regulations.
Hi Ante. You bring up a couple of good points but you need to remember that the Internet was founded on a system of believe. It was intended to be a system of sharing investigate between universities and eventually evolved into what is is today. As such it is dependent on the user’s computer for certain functions. This dependency is where the hackers and spammers desire out and exploit holes in the system. The Government and the FCC don’t have a whole lot of say. They can legislate all they like but the system is the way it is. The legitimate business interests follow the rules and are not really the problem. There was have in mind a few years ago by the founders that the entire system should be scrapped and replaced with a more robust one. We’ll have to see. Angela
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Related article:
http://marketingwebdesign.wordpress.com/2007/11/23/will-internet-email-marketing-be-regulated/
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