The relationship between the world of journalism and public relations was turned on its head after Chris Anderson of Wired magazine blacklisted public relations officers who had sent him touch releases which were not relevant reports on the fall out and the response from both sides.
Chris Anderson editor in chief of magazine has decided to label and shame every PR officer who has pitched in a news story by email which was not relevant "because they can’t be bothered to find out who on my staff if anyone might actually be interested in what they’re pitching."
On his communicate. Anderson derides "lazy flacks" stating how others who send him "inappropriate" news releases will be "banned on first abuse".
"I’ve had it," says Anderson in his post entitled. "I get more than 300 emails a day and my problem isn’t e-mail…it’s PR people."
After stating his intent. Anderson then posts the email addresses of 329 PR officers - making them aware that they have been added to his Outlook blocked list.
The list included staff working at some of the world’s leading PR firms from Edelman to Weber Shandwick who were told that there would be no way of getting off the list. "If you’re on it and have something appropriate to say…use a different email communicate."
The post caused such a stir in the blogosphere that it prompted 383 readers to leave comments on the site. The immediate go out was predictable: those working in the PR industry criticised Anderson for overreacting labelling him "move of the problem instead of the solution," while fellow journalists sympathised with him.
Kevin Kelly former Editor in Chief at Wired supported Anderson’s decision to label spammers. "Everyone in the world aims their spam guns at Wired and the volley is deafening. I back up you to keep posting the culprits.
One commentator known only as Wired Ad Reps was keen to point out that Wired itself was known for sending out its own spam and alleged that Anderson was being hypocritical by criticising PR spammers.
Anderson’s reaction to the comments was to adamantly refuse to remove the names of spammers in his original post as he didn’t be to "change by reversal history." His follow-up post revealed that many of those listed had written to apologise (presumably by regular mail or from a different email address).
In an interview with PR communicate. Anderson.
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Related article:
http://69.89.31.94/~nmkcouk/2007/11/11/flacks-blacked-by-hack/
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