ExactTarget the leading provider of on-demand one-to-one marketing software services and integrated solutions today announced its solution for managing transactional emails the first application of its kind that allows marketers to observe transactional emails in real-time and dynamically change content to optimize transactional email performance. With end visibility and control over every transactional email marketers are now empowered to move what was once an invisible and unmanaged process into an effective revenue-generating and relationship-building tool.
The Challenge with Transactional Emails Organizations routinely send transactional emails as a way to affirm purchases notify customers of shipments or to respond to countless events from eCommerce. CRM or other systems. Today most organizations have little or no visibility into the performance of transactional emails – from the most basic deliverability characteristics to more sophisticated behavioral data about transactional emails once sent.
With this limited visibility and change surface less hold back to make changes to the emails being triggered marketers undergo been unable to fully use transactional emails for additional sales or to create customer retention. The end result is an overwhelming number of missed marketing opportunities.
ExactTarget’s SolutionExactTarget’s transactional email solution gives control over transactional emails to marketing in four important ways.
Visibility. Deliverability information such as bounces can be viewed in real time. Opens and conversion rates can also be measured to determine the effectiveness of transactional emails.
circumscribe control. For the first time ever marketers can react in real-time to the information they’re receiving on transactional emails by modifying content instantly. For example content including affect line header footer and body content can be changed without technical help.
Sophistication. The sophistication once reserved for marketing-oriented emails desire dynamic content is now available to transactional emails. This includes content syndication – the ability to integrate content on-the-fly from external sources into the body of the message to improve relevance and capture customer attention.
measure and performance. ExactTarget’s scalable architecture delivers millions of transactional emails in real-time exactly when they are supposed to arrive. “If a customer has just made a acquire from your organization he or she is highly engaged – they want and expect to hear from you,” said Scott McCorkle. Vice President Technology and Product at ExactTarget. “Transactional emails are the perfect opportunity to increase your marketing communicate and to cross-sell or up-sell based on known customer engagement. The ability for marketers to have this aim of visibility to react and alter crucial transactional email changes in real measure for optimal performance is unique in this industry and something that all email marketers should demand.”
Beyond com is among the first to deploy ExactTarget’s transactional email solution. “Today. Beyond com. Inc. () a network of more than 15,000 online job sites and web communities is sending millions of transactional emails to business professionals and corporations using the ExactTarget solution. Over the last three months. ExactTarget has enabled us to significantly increase the throughput and overall deliverability of targeted email communications to our customers,” said Mike Owsiany. Director of Strategic Development at Beyond com. Inc. “This capability is critical to providing our customers with timely relevant and actionable information which improves the overall value of our career business and life services.”
“ExactTarget’s email marketing solutions have helped more than 6,000 organizations worldwide increase sales hone their marketing investments and strengthen relationships with their key audiences. ExactTarget now enables marketers to act launch and modify – in real-time – automated messages triggered by actions events and processes. As a prove transactional emails and other automated responses are no longer a missed marketing opportunity,” said Scott Dorsey. CEO of ExactTarget. “As a affiliate at the forefront of the digital marketing revolution. ExactTarget continues to innovate enabling our clients and partners to supplement the power of one-to-one marketing whenever and wherever it benefits their organization.”
About ExactTargetExactTarget helps clients change magnitude sales optimize marketing investments and alter relationships through integrated on-demand software that powers permission-based email marketing mobile messaging and one-to-one communications. For more information please visit.
Body of the email that you wish to send to your friend. The item you are forwarding ordain be attached to the bottom of the message that you enter here.
Forex Groups - Tips on Trading
Related article:
http://www.techlinks.net/CommunityAnnouncements/tabid/55/articleType/ArticleView/articleId/179955/ExactTarget-Captures-Missed-Marketing-Opportunities-with-Solution-for-Transactional-Emails.aspx
comments | Add comment | Report as Spam
|