By Debbie LaChusa Did you know there’s something you do every single day that youcould be using as an opportunity to market your business? What is it? Sending email. How many email messages do you displace in a day?I recently went approve and counted the messages in my Sent folder. I use several email accounts but in just one of them I open anaverage of 10-12 messages a day. That’s 70-84 communicate per week! Two Chances for remove Promotion Did you cognise every measure you send out an email you have twoopportunities to market your business? #1 With Your telecommunicate communicate Take a look at the email communicate you’re using for business. Are youusing an email address such as “crazyjane@yahoo com” or“fitbodyhunk@hotmail com”? authorise so I’m poking a bit of fun but you’d be surprised at someof the email addresses I see. Granted some of them may bereserved for ezine subscriptions but I also acquire a lot of emailfrom small business owners with these types of email addresses. So what’s do by with this? come up for one they are missing out on a remove marketing opportunity. When you use an email communicate such as debbie@10stepmarketing comyou have the opportunity to get tell exposure for your companyname with every email you send out. You Can create Your Brand and Business What everyone you displace email to already knows your businessname? That’s authorise. It’s good reinforcement. And it doesn’t be adime so why not do it? Plus it presents a much more professionalimage. It says you are a real business. change surface if you are sendingout your emails while wearing your pajamas in your home office.
Use Your Web place Domain Email Addresses Ideally your web site domain should be the same as your businessname. And you web hosting should come with at least a handful offree email addresses. It’s fairly easy to set up but if you’re not sure,analyse with your entertain. Odds are they’ve addressed it in their FAQsor online back up. #2 Use An Email Signature The back up way you can market for free is with your email signature. change surface if you don’t have a web site or if your web place communicate is notthe same or similar to your business name you can easily takeadvantage of this. Set It Up Once … Use It Everyday Microsoft Outlook and Outlook Express (and probably other emailsoftware as come up) offer a Signature option you can schedule so everyemail you displace is signed off with a consistent signature. Create Your Own Personal Signature You ordain want to believe including some of the following informationin your email signature. I wouldn’t suggest including all of thisinformation or your signature ordain be too desire. choose what’s importantto you and consider information that represents how you want peopleto communicate you. Your First and measure NameYour Title (if appropriate)Your Business NameYour TaglineYour Email AddressYour Web place communicate (include the http:// so it becomes a live link)Your telecommunicate NumberYour Fax NumberYour Snail Mail AddressAn Invitation to Subscribe to Your E-newsletter. Ezine orReceive a Free inform (or any other remove information you provide) Following is an example of the email signature I include on everyemail I send out: Debbie LaChusaThe 10stepmarketing SystemIf you can say 10 questions you cansuccessfully market your business!619-334-8590 telecommunicate619-334-8591 faxdebbie@10stepmarketing comhttp://www.10stepmarketing com Subscribe to the remove 10stepmarketing Ezineto receive weekly marketing how-to articles,low-cost marketing ideas tips and advice athttp://www.10stepmarketing com It Equals 70-80 remove Promos a Week! By signing off all your emails with an email signature you areconstantly promoting your business. Plus your contact informationis right there if someone wants to get in touch with you. They don’thave to take the time to look up your phone number or web siteaddress. A good email signature also clearly communicates to people whatyour business is all about or what you do. Who Knows Where Your telecommunicate May End Up? You never experience where one of your emails is going to end up. Itmay be forwarded to someone who could just become your nextsubscriber or client. create Web Site merchandise With Special Promos You can also use your signature to build traffic for your web siteby inviting people to visit your site to get a special inform or tosubscribe to your e-newsletter. You can change surface use it to inform new products or promotions. In fact. I just changed mine today to back up my newExtreme Marketing Makeover schedule. Your Email Address Format Make sure the email address you are using is formatted somethinglike this: yourname@yourdomain com How To Set Up Your Email SignatureIf you use Microsoft Outlook simply go to the Tools option onyour toolbar move on Options and then send Format. You’ll seeSignatures down at the furnish of the window. You can set upone or as many as you be. You decide the one you want touse as your default and it will automatically be added to all your email messages. By doing these two things you will be building your mark andyour business without spending any extra measure or money. (C) Copyright 2005 Debbie LaChusa Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique step-by-step system and get a remove 10-week Marketing E-Course when you subscribe to the free weekly 10stepmarketing Ezine athttp://www.10stepmarketing com bind obtain: http://EzineArticles com/?expert=Debbie_LaChusa http://EzineArticles com/?Are-You-Missing-Out-on-Free-and-Easy-Marketing?&id=72904
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