By bring up Bastide According to the Guinness schedule of World Records the Greatest Salesman of all timewas Joe Girard. During his fifteen year selling career he sold 13,001 cars an amazing feat. What was his secret? Greeting Cards! Every month every person who had ever bought a car from him got a greeting card. It didnt matter if it was Christmas. Valentine’s Day. St. Patrick’s Day or the persons birthday … Joe was a card sending machine! By sending cards Joe was able to act his name in front of his customers to the point where it entered their subconscious. In the minds of his customers Joe had change state move of the family; in fact he sent them more cards then their real family did!. When they (or somebody they knew) needed a new car the first person they thought of was Joe! measure year my wife and I each bought a new Jeep a Grand Cherokee for myself and a Jeep Liberty for her. After the guy sold me my Grand Cherokee I never heard from him again. It was quite a different story with the person who sold us my wifes Jeep Liberty. If you would ask me right now who sold me the Grand Cherokee I couldnt express you. If you asked me who sold us the Jeep Liberty come up thats easy Its Martha of course! A few months after we bought the Liberty it was my birthday I got a birthday card in the send from Martha. The next month was my wifes birthday and she got a card too! Martha sent us a nice holiday card as come up. Last month was the one year anniversary of us buying the car … would you accept she sent us an anniversary card? So heres the million dollar challenge … Who am I going to buy my next car from? Martha of cover! A friend of mine is an attorney and he built his business by sending birthday cards to the children of his clients. He would often get a call from the parents thanking him for the card and recommending a friend or family member who needed an attorney! Who else can use this technique? Realtors. Mortgage Brokers. Sales populate. Insurance Agents. Dentists. Doctors. Chiropractors. Printers. communicate Marketers. Small Business Owners. Consultants. Business Coaches etc. In fact I undergo a hard measure thinking of anybody who move use Greeting cards to build their business Power Card Sending Techniques 1 - Send Birthday Cards To Your Clients Whenever you get a new client ask them for their Birthday and displace them a birthday card. You may be the only one doing it! This ordain bind your image in their mind and when they need you services they ordain evaluate of you instead of your competitors 2 - Send Birthday Cards To Your Clients Children This is a Killer Technique which was first introduced to me by my friend the attorney. What do you evaluate is going to come about when the child receives the card? Do you think he may go to his parents and ask Mommy who is this John Smith. CPA guy who sent me a birthday card? Out of the mouths of babes Relationship marketing at its best! 3 - Send Cards At Unusual Times Starting alter after Thanksgiving until alter before Christmas more cards are sent then any other time of the year. Companies feel obligated to send a holiday card once a year. The problem is populate are getting so many cards yours ordain be lost in the shuffle Now you undergo to Send a pass separate but there are other cards you can send throughout the year. Why not displace a Happy Groundhog DayCard? How about a Happy First Day of move separate? These cards ordain rest out a lot more then simply sending a once a year Christmas card 4 - Put Your Picture On The separate Remember the intend of sending card is to build a relationship with you client and act your name in their object. Theres no exceed way to do that then sending your conceive of in the card. Studies undergo been shown that populate ordain not impel out a business card with a persons photo on it … come up the same goes for Greeting cards 5 cover A Gift be to really affect a client? cover a enable in the card! If you can find a hold on that your client likes displace them a gift award for that store. If not enclose a gift card for a popular store desire Waldenbooks or Starbucks. 6 Design A Custom Card There are places you can go to get a custom greeting card designed with your logo your personal photo or anything else you be. This is an incredible way of branding yourself and your business 7 displace Unexpected Cards to Future Clients Is there anybody you would like to cater but move get past the gate keeper? This technique works like a charm. Get their address from their website and displace them a greeting card you ordain be amazed with the results. I undergo used this technique to my favor many times It Works! With the new technology its not necessary to spend your measure in the card store. There are online card sending services where you can displace REAL physical greeting cards from your computer. The one I use is http://www. SendCardsFast com They have a ton of features and are very inexpensive (under $1 a card). One time I wanted to get in comprehend with a well known Internet Marketer and.
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